We found Paul through his helpful presence in social media, and approached him for a simple website redesign. His process dove into what we do as a company much more than we'd expected, and we quickly came to appreciate his big-picture approach to marketing our product through that website and beyond. He's thoroughly communicative and always eager to take the next step, to work on building what we already have into something better. He conducts his business as a partner on your team, not just a service he's providing, and brings a welcome enthusiasm to everything we do.

I thoroughly enjoyed working with Paul. He was extremely responsive; knew his business; was creative in his solutions; and achieved the results we were looking for. I especially appreciated his attentiveness in learning and crafting our strategic objectives before the tactical steps were even explored. That approach gave us an efficient and targeted result.

Paul was referred to DC Autocraft earlier this year as the decision was made to rethink and re-vamp our company website. Paul was introduced to us simply as “a guy who knows what he is doing” when it comes to building a website. Since we are in the auto industry, not the web or IT world, we thought that this means he is capable of building a really good, fancy and classy website. Within our first hour speaking to Paul, it was obvious that his capabilities, imagination and thought process far exceeded a good fancy & classy website…as a company, we became excited about our online possibilities for the first time.
We spent our time with Paul discussing the normal objectives, design, targeted clientele, etc, And that’s what we expected…but it was just the beginning. Where Paul really stood out from others is his genuine interest in the business, the business process, and what tangible deliverables are that make us a better company. Once Paul understood what we do, how we do it and why we do it he was able to promptly deliver a beautiful and structured marketing tool that has helped our online presence tremendously.

Just one conversation with Paul is valuable and will change how you view your business. I say with absolute certainty: working with Ideas Focused will help you meet your goals quicker and more efficiently. Paul Drecksler is one of the most knowledgeable, intelligent, strategic, thoughtful and business-minded SEO / UTM / eCommerce / affiliation consultants that I've ever had the pleasure of working with. I had worked with previous SEO consultants in the past and thought I knew SEO... but after one meeting with Paul, I was FLOORED at how much he knew. Paul’s knowledge in this space is beyond anyone you will ever meet. I cannot wait to work with him again in any capacity!