You've got great ideas!
Let’s make them even better together.
Everything starts with an idea.
Sometimes that idea gets blurry. As entrepreneurs, we get caught up in the day-to-day tasks of running our business and we forget to focus on the idea that powers it all. My mission at Ideas Focused is to offer a fresh perspective on your company’s marketing, sales, and web technology with an emphasis on your bottom line. Start with a 30-minute consultation to get your ideas focused.
E-commerce & Lead Generation
SEO, PPC, & Referral
Business & Internet Technology.
People come to me for help with things like:
"I want to sell my products online."
I help merchants determine which channels are best to sell their products on (like on their own website, Amazon, Walmart, or through other marketplaces / retailers), and then create a gameplan to get them there.
We research competition to come up with a competitive advantage, develop marketing and traffic strategies, determine which software and technology is best fit for the job, and then develop a launch plan to go live.
I also help them set up taxes, e-mail funnels, analytics, rewards programs, bookkeeping, inventory management, fulfillment logistics, and connections to their CRMs. Pretty much anything an e-commerce business needs to succeed online!
I can take a business or product from zero to operational to multi-million in revenue online, or anything in between.
"We're developing an app or SaaS product."
I help developers streamline their product to an initial MVP for launch, create a target demographic, develop marketing and sales strategies, build a referral or affiliate strategy into their product, and more.
There have been times that I’ve helped completely redevelop their core product and monetization model, and what they’ve launched was different than what they originally came to me with.
I’ve seen so many great SaaS products that never made it past early stages because they didn’t know how to properly market their product and reach their target audience. I can help you do that!
"I've got an idea for a business."
I take good ideas and make them great! But more than that, I make them work! It’s one thing to have an idea, it’s another thing to execute on it. Through my experience with developing online businesses, I help entrepreneurs turn their ideas into profitable businesses or projects.
Similar to launching an app or SaaS product, we explore various models to find one that works best with the resources they have available to launch with. Then we develop marketing and sales plans and connect the dots with the technology needed to power those plans.
Discussing business ideas is my absolute favorite type of consultation because the timing is perfect. I love intercepting a business from the very beginning — at the core idea — so that I can help mold and shape it into an actionable business plan.
"We're launching an affiliate program."
During the past decade, I’ve helped HUNDREDS of businesses get started with affiliate marketing — from structuring competitive programs and finding the right technology to power them, to developing outreach strategies and finding the right strategic partners.
I love affiliate marketing, and I’ve been on all ends of the spectrum. Meaning I’ve run affiliate programs for my own brands, I’ve setup hundreds of companies with affiliate programs, and I’m an affiliate myself for hundreds of other brands through my travel company. I’ve seen all sides of the affiliate coin and feel that it’s a win-win-win channel.
There’s no-one out there who’s better to consult with if you’re looking to launch an affiliate program for your business.
"We need more traffic to our site."
Whether business owners were looking to generate more leads to their local business, drive customers to their SaaS product, or bring shoppers to their e-commerce website, I’ve helped them find the right traffic channels for the job including SEO, pay per click advertising, display ads, social media, referral, or a combination of the above.
Although I work with clients through Ideas Focused, the bulk of my income actually comes from my own online projects, of which generating traffic through SEO, PPC, and referrals are crucial to my livelihood.
I can show you what works for my own businesses and for other clients when it comes to generating targeted traffic websites or product listings.
You’ve heard the expression “Those who can, do; those who can’t, teach.”
Well, I do both.
"I want to pick your brain."
Looking for advice about e-commerce or online marketing, but not exactly sure the right questions to ask? Feel like you’re onto something and need an outside perspective? Want some feedback about your website or project? Need help determining the right direction to move forward with your business?
Absolutely, let’s do it! I’ve worked with hundreds of businesses and entrepreneurs in the past two decades and am ready to answer your questions about online business or offer feedback about your idea / product / service / campaign / or website.
The Man Behind The Ideas
Hi, I’m Paul Drecksler. I started Ideas Focused to help entrepreneurs make sense of the Internet technology that powers their businesses.
I am here to help you develop a powerful online presence and a 21st century entrepreneurial mindset as your personal guide to business technology and online marketing. I promise that working together will provide you satisfactory results. In fact, I guarantee it.
A little about me..
- I treat my clients like family.
- I challenge what you say and how you think.
- I get personal with you because I care.
- I believe that being a business owner is a way of life, and not a 9-5 gig.
- I genuinely care about your success.
- I’m reliable and trustworthy.
- My family taught me the value of hard work and ethics.
- I’m easy to get along with.
If those qualities are important to you, then let’s work together.
Every new client begins with a 30-minute consultation to get your ideas focused.
Thank you for being here.
That’s me, Paul Drecksler!
Begin with a 30-minute consultation to get your ideas focused.
What People Are Saying
“Paul was great to work with. I did not actually know what to expect but it was probably the best time spent in a while. He got me to look at things that were grazed over, and we really got to get granular on some pressing topics I am facing. Overall A+++”
“Paul is on top of his game. He has a great grasp on the bigger picture. Excellent service, amazing quality, quick response time, and fairly priced. He is creative, willing to think outside the box, and offers multiple solutions as a result. I highly recommend working with this company.“
“Working with Paul was an excellent experience. Paul overdelivered and communicated excellently the whole way.“
"It can't be done!" That was what my whole technology team was telling me. A friend suggested that I call Paul. It was done before I went to sleep that night. Paul was a solutions guy. I love that. I will be reaching out to Paul to collaborate on projects in the future. He was polite, supportive and has a can-do attitude. The kind of people I like to surround myself with.
We found Paul through his helpful presence in social media, and approached him for a simple website redesign. His process dove into what we do as a company much more than we'd expected, and we quickly came to appreciate his big-picture approach to marketing our product through that website and beyond. He's thoroughly communicative and always eager to take the next step, to work on building what we already have into something better. He conducts his business as a partner on your team, not just a service he's providing, and brings a welcome enthusiasm to everything we do.
I found Paul online several years ago by chance. I stumbled upon his adventures blog and decided to contact him. My husband and I needed to make updates to our business website and we took a chance on Paul and we've been working with him ever since. Paul is extremely professional and thorough. He provides suggestions, a timeline, and updates on what he is working on. He is quick to respond to emails as well as last minute requests. At first, we were nervous about hiring someone online, but we can honestly now say that we feel at ease with Paul and we look forward to meeting him in person some day!
Paul was referred to DC Autocraft earlier this year as the decision was made to rethink and re-vamp our company website. Paul was introduced to us simply as “a guy who knows what he is doing” when it comes to building a website. Since we are in the auto industry, not the web or IT world, we thought that this means he is capable of building a really good, fancy and classy website. Within our first hour speaking to Paul, it was obvious that his capabilities, imagination and thought process far exceeded a good fancy & classy website…as a company, we became excited about our online possibilities for the first time.
We spent our time with Paul discussing the normal objectives, design, targeted clientele, etc, And that’s what we expected…but it was just the beginning. Where Paul really stood out from others is his genuine interest in the business, the business process, and what tangible deliverables are that make us a better company. Once Paul understood what we do, how we do it and why we do it he was able to promptly deliver a beautiful and structured marketing tool that has helped our online presence tremendously.
I had a consulting session recently with Paul regarding my new startup in Nicaragua. His fresh perspective and outside point of view gave me great insight for things I need to work on. He helped me focus on my main priorities and my process. I have been integrating his recommendations into my work and it has increased my motivation. I definitely recommend him for business consulting. He is very smart, takes the time to think about things, and has a great way of articulating his advice to you. Thank you Paul!
We contacted him and he called right away and spent a long time (especially given that it was a weekend) answering questions and explaining how he could help . We told him we were in a hurry and he was able to start the very next day.
He did SO much to our site to help elevate it. There were a lot of areas where he could have skipped and we wouldn’t have known the difference, but he was super diligent and thoughtful and really went above and beyond. He sent bullet point emails listing all of the things he was going to do, and then updating us on the status at the end of the day.
It is so rare when you come across someone who cares about your business as much as you do and Paul definitely makes you feel that way. I would recommend him to anyone.
“Engaging with the Shopify consultant was an exceptional experience from start to finish. Their expertise and tailored guidance surpassed my expectations. Their clear communication, commitment to my success, and professionalism were remarkable. Highly recommended for anyone seeking to elevate their e-commerce business!“
I thoroughly enjoyed working with Paul. He was extremely responsive; knew his business; was creative in his solutions; and achieved the results we were looking for. I especially appreciated his attentiveness in learning and crafting our strategic objectives before the tactical steps were even explored. That approach gave us an efficient and targeted result.
Thank you for the coaching session, helping me reconnect with my purpose and mission. Your collaborative, resourceful, authentically-cheerleading perspective helped me shed 1) a sense of overwhelm, 2) the sense of identity entangled with my day job. I adore your examples of other businesses that are simple and yet functional, your suggestions of free resources, and encouraging me to start with a small, tangible blog that can evolve. I admire your intuition and your personable nature. I look forward to reconnecting in the near future, as our careers and adventures evolve.
(And guess what? Later that year, Chris called me back and became a paying client!)